Franco Mobile Homes founder Franco Perez has dedicated his life to addressing the affordable housing crisis by transforming the perception and reality of mobile home living. Born and raised in the Philippines, he moved to San Jose, California at age 11, where witnessing the contrast between poverty and wealth shaped his understanding of economic disparity. After the 2009 financial crisis left his family without stable housing, Franco was inspired to pursue real estate and tackle housing insecurity firsthand.

Recognizing the shortage of affordable housing, Franco saw opportunity in mobile homes. He began renovating neglected units into modern, stylish, and affordable homes priced between $250,000 and $400,000—offering a practical alternative to million-dollar housing markets and soaring rents. By rebranding mobile homes as desirable and financially smart options, he helped dispel longstanding stigmas.

His vision expanded into developing new mobile homes and community-focused projects that balance privacy with connection. Through this innovative approach, Franco Mobile Homes has helped hundreds of families achieve financial security through homeownership, potentially saving buyers up to $95,000 over five years compared to high rental costs in areas like Silicon Valley.

Beyond business, Franco leads an affordable housing movement. He is passionate about educating others on wealth-building through homeownership, sharing insights through his book and YouTube channel. His work has been featured in major media outlets such as Forbes and ABS-CBN News, solidifying his reputation as a trailblazer in the manufactured housing industry.