Bryan Fetzer is a high-performance leader, executive, and broadcaster with more than 30 years in the sports industry as both a coach and senior administrator. His career spans championship-level collegiate programs, professional sports ventures, global consulting, and national media—placing him at the intersection of leadership, performance, and communication. Bryan has coached and led at some of the most respected institutions in the country, including the University of Virginia, Harvard University, and University of California, Berkeley, building winning cultures while managing large staffs, complex organizations, and multi-million-dollar budgets.

Beyond the sidelines and boardroom, Bryan is also a seasoned television broadcaster and sports analyst, trusted to explain pressure, performance, and leadership in real time. His broadcast experience includes work with ESPN, ACC Network, NOWMedia TV, and the Bleav Network, where he serves as both an on-air analyst and show host. This media background gives Bryan a rare ability to connect with audiences—breaking down complex ideas into clear, compelling stories that resonate far beyond sport.

Today, Bryan is the President and Co-Founder of PsyOPTIMAL Sports, a performance and leadership optimization company delivering data-driven psychological insights across sport, business, education, and ministry. He has raised more than $30 million, launched professional sports properties with national television exposure, and consulted internationally with Olympic committees, federations, and high-performance organizations. As a speaker, Bryan blends real-world leadership lessons with authenticity, challenge, and clarity—helping individuals and organizations build resilient cultures, lead under pressure, and perform at their highest level without losing sight of purpose, people, and long-term impact.