Latrese Jefferson is a business strategist, franchise owner, and operations leader with a proven track record of building, scaling, and optimizing businesses for growth. As the owner of Devyne Business, LLC and franchise owner of HireQuest Direct Indianapolis, she specializes in helping entrepreneurs and organizations transform chaos into structured, revenue-generating systems.

With over 20 years of experience in sales and leadership, and a background as a Regional Operations Manager overseeing multiple states, Latrese brings real-world insight into what it actually takes to grow and sustain a business. Her expertise spans operations, workforce strategy, sales systems, and business development, with a strong focus on underserved entrepreneurs and communities. She also trains operational and sales leaders and teams, equipping them with the systems and strategies needed to drive consistent performance.

Currently pursuing her Doctorate in Business Administration, Latrese is deeply committed to bridging the gap between strategy and execution. Her work centers on empowering business owners to build scalable, efficient, and profitable organizations without burnout or guesswork.

Known for her engaging, no-nonsense delivery style, Latrese doesn’t just motivate—she equips. Whether she’s speaking on business growth, leadership, or operational excellence, audiences walk away with practical strategies they can implement immediately.