Rod McCulloch
EXPERT ON:
◉ Effective Communication
◉ Legacy & Calling
◉ Motivation & Mindset
◉ Overcoming Adversity
◉ Sales & Persuasion
EXPERIENCE:
◉ 40-year polling veteran and founder of Victory Research, mentored by renowned pollster Mike McKeon and recognized as the “Premier Illinois Pollster” by WLS-AM.
◉ Leads nationwide research efforts, including “The America Poll,” delivering insights on public opinion across politics, culture, and current events.
◉ Speaker who breaks down how public opinion shapes success, sharing behind-the-scenes political stories and practical strategies for businesses and nonprofits to position and grow.
About Rod McCulloch
Rod McCulloch, owner of Victory Research, is a forty-year veteran of the polling business. Mentored by the late, great internationally renowned pollster Mike McKeon, he’s been labeled the “Premier Illinois Pollster” by 50,000-watt radio powerhouse WLS-AM. Now, Victory Research has gone nationwide. Victory Research conducts “The America Poll, a semi-monthly statewide poll about current events, sports, entertainment, US culture, politics, and government.
McCulloch speaks about the latest trends in public opinion and what that means for your business, non-profit, or cause. He will chronicle an inspirational journey of a kid from the rural farms of Illinois to polling in more than 100 winning campaigns and becoming one of the most accurate pollsters in America. His speech will include intimate details about how behind-the-scenes politics really work, with humorous anecdotes about Governors, U.S. senators, and Presidents. McCulloch’s extensive history in the business means he can provide meaningful insight on how a business or non-profit can use public opinion and its shifting trends to successfully brand themselves.
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