Al DeSarro is a seasoned automotive sales trainer with over 30 years of experience helping dealerships across the United States recruit, train, and develop high-performing sales professionals.

Known for his straightforward, practical, and highly effective approach, Al specializes in teaching individuals with little or no prior experience how to build a successful and lucrative career in automotive sales.

Throughout his career, Al has worked closely with dealership owners, sales managers, and recruits, perfecting a proven system that removes confusion and replaces it with confidence, structure, and repeatable results.

His training focuses on the real-world fundamentals of car sales, including first impressions, customer engagement, handling objections, building trust, and closing strategies that feel natural and ethical.

Al is the creator and lead instructor of the “Steps to the Sale” training program, a comprehensive online course designed to give aspiring sales professionals a clear roadmap into the automotive industry.

His 11-step methodology has helped thousands of people transition from struggling financially to securing stable, higher-income careers in car sales, even if they had no prior sales background.

As a speaker, Al delivers high-impact presentations focused on opportunity, mindset, discipline, communication, and prospecting.

His talks are ideal for sales conferences, dealership events, leadership programs, career development workshops, and organizations looking to motivate individuals toward high performance and personal responsibility.

Al’s mission is simple. To empower serious career seekers to unlock their potential, master the art of persuasion, and create real financial change through the automotive industry.

Topics Al speaks on include How to break into car sales with no experience The psychology of persuasion in sales Handling objections with confidence Building instant trust with customers Turning conversations into commissions Mindset shifts for high earners How to create consistent income in commission based roles Based in South Florida, Al DeSarro continues to train and mentor new generations of automotive professionals while partnering with dealerships to build stronger, more profitable sales teams.

For speaking inquiries, training workshops, or corporate bookings, Al is available for in-person and virtual presentations.