Steve and Melissa Fultz are the founders of The Fultz Group, a specialized coaching and consulting firm dedicated to helping business owners strengthen leadership, optimize systems, and scale with clarity. With a combined 50+ years of experience in business ownership, sales, leadership development, customer success, and organizational strategy, they help companies tackle the high-impact issues that often go ignored — the ones that directly influence revenue, culture, efficiency, and long-term growth.

Their firm supports businesses in critical areas, including growth strategy, AI and automation, cost reduction, revenue generation, sales throughput, leadership development, market expansion, account management, and online digital optimization. Together, they bring a rare blend of practical business acumen and psychological insight that empowers leaders to make better decisions and build stronger, more resilient organizations.

In 2025, they co-authored the international bestseller “Family Business Facelift: How AI and Automation Are Reshaping Traditional Business Through Technology,” introducing their proprietary GUIDE framework. Their work helps family-owned companies modernize operations, streamline decision-making, increase profit margins, and embrace innovation without losing their legacy. They are also earning their Certified Artificial Intelligence Specialist certification and are launching the Family Business Facelift Toolkit, including courses, seminars, and masterminds.

Based in East Tennessee, Steve and Melissa are proud parents of five adult children and grandparents to two. They enjoy lake days, skiing trips, beach escapes, concerts, and cheering for the Tennessee Volunteers. Their life motto — “Do the right thing and treat others the way you want to be treated” — is the foundation of their personal happiness and professional success.