Jeff Cowan’s experience comes from being in the trenches. He is in his 42nd year of doing business and has spent the greater part of that time standing side-by-side with professional salespeople, successfully training them in the art of selling, customer service, customer retention, and communication skills. He is known as the creator of highly effective modern-day selling processes for sales professionals and is recognized as one of the nation’s leading experts when it comes to training salespeople of all walks on all levels.

Most who experience Jeff’s training say it is the most practical, realistic and easy to understand sales training ever made available to the marketplace. Jeff has earned numerous sales awards from various retail companies and has over forty years of sales experience. He is one of the most sought-after and highly regarded speakers throughout North America and is a regular speaker at the annual N.A.D.A. and like Conventions. Jeff is also currently under contract with many vendors, aiding them in reaching their sales goals.

Jeff is the author of five best-selling books – The Service Advisor Pocket Guide, Write Your Own Paycheck, and What I Have Learned from Attending Over 40 Indy 500s. The Forgotten Rules of Living Life and The Forgotten Rules of Professional Salesmanship. He has a new book that he is working on that will be released in the first quarter of 2026 – The Forgotten Rules of Growing Your Business and Blowing the Competition Away. The Forgotten Rules is a series of books Jeff is working on that will involve several other best-selling authors as well. He currently resides in Orlando, Florida, with his wife Candy and his two Italian Greyhounds, Benny and Daisy.