◉ Customer Experience & Branding
◉ Decision-Making & Emotional Intelligence
◉ Digital Marketing Strategy
◉ Entrepreneurship & Innovation
◉ Goal Setting & Achievement
◉ Leadership Development
◉ Overcoming Adversity
◉ Team Building & Collaboration
◉ Work-Life Balance & Focus
◉ Global Business Leader – Held senior leadership roles at Amazon, Airbnb, WPP, and LVMH, driving innovation and high-performance cultures.
◉ Founder & Speaker – Through his new book, Eat the Donkey, helps leaders address what AI can’t fix: weak foundations, risk avoidance, and comfort-driven cultures.
◉ Survival-Minded Innovator – Shapes businesses with the resilience and accountability learned from the Australian Outback, emphasizing bold transformation over incremental change.
Anthony Reeves has globally led at Amazon, Airbnb, WPP, and LVMH. Organizations that understand both the power and the limits of human technology. Through his new book, Eat the Donkey, he helps leaders face what AI can’t fix: weak foundations, risk avoidance, loss of judgment, and cultures addicted to comfort.
The Australian Outback and High Country laid the foundation for who Anthony is. These are places where survival isn’t theoretical, and comfort isn’t an option. From an early age, he learned what matters, what doesn’t, and how to recover when things go wrong. In these climates, failure wasn’t a choice.
That survival mindset followed him into business, where he held global leadership roles. He learned that organizations fail the same way people do: by avoiding the discomfort required to transform while staying true to their Foundations. In other words, being average is not good enough for a company.
He is a brand and business innovator, consultant, and speaker. He doesn’t do incremental. He doesn’t do “that’s how it’s always been done.”