EXPERT ON:
◉ Overcoming Adversity
◉ Motivation & Mindset
◉ Customer Experience & Branding
◉ Team Building & Collaboration
◉ Effective Communication
◉ Leadership Development
◉ Bias Awareness
◉ Inspirational Life Story
EXPERIENCE:
◉ National keynote speaker and founder of DeLaCruz Leadership Solutions, bringing 20+ years of experience helping organizations transform conflict into connection, shift culture, and build relational leadership across education, law enforcement, healthcare, legal, and corporate sectors.
◉ Creator of the signature keynote Thriving Through Conflict, guiding audiences through uncovering root causes, applying practical communication tools, and embedding long-term practices that turn tension, bias, and emotional complexity into trust and growth.
◉ Author of Finding the Origination Point and Flipping Failure, host of The Origination Point podcast, and a recognized expert in mindset work, identity-based dynamics, bias awareness, and sustainable culture change for leaders and teams.
Bill de la Cruz is a nationally recognized keynote speaker, workshop facilitator, and leadership strategist whose work helps individuals and organizations turn conflict into connection, tension into trust, and limiting stories into liberating possibilities.
As the founder of DeLaCruz Leadership Solutions, he has spent more than two decades partnering with K-12 school districts, higher education institutions, police departments, healthcare systems, law firms, and corporations to transform culture, elevate relational leadership, and build sustainable growth mindsets.
At the heart of Bill’s work is his signature keynote: Thriving Through Conflict a powerful, story-driven journey that walks audiences through three essential stages:
1. Finding the Origination Point – uncovering the root of reactions, biases, and communication patterns.
2. Skills & Strategies – equipping participants with practical tools to navigate difficult conversations, emotional complexity, and identity-based dynamics.
3. Actions & Support Going Forward – embedding long-term practices and creating enabling environments so the learning becomes culture, not just a moment.
Why Partner with DeLaCruz Leadership Solutions
• Bill brings a unique blend of expertise: a conflict alchemist, a bridge-builder, and a catalyst for change. He doesn’t merely deliver a keynote; he works with you to embed transformation.
• With 20+ years in business and a proven track record across sectors including education, law enforcement, health care, and corporate environments, he understands diverse organizational cultures and how to shift them effectively.
• His approach is rooted in mindset and narrative work: guiding individuals from a limiting narrative (“I’m stuck”, “conflict is bad”, “I’m an imposter”) into a growth narrative (“Conflict is a portal”, “I belong”, “I bring value”). This is integral to workshops based on his book Flipping Failure: A Blueprint for Self-Growth and Transformation.
• Beyond the keynote, DeLaCruz Leadership Solutions offers workshops, executive coaching, mediation services, and long-term culture-building support—so the impact lasts. Ideal Fit for Your Event or Organization If your organization is committed to more than just “having a speaking event,” and you want to move toward transforming mindsets, upgrading relationships, rewiring culture, and equipping people to thrive in conflict rather than avoid it, then Bill and his team are the right partners.
Whether you’re dealing with identity-based tension, workplace inclusion and belonging, leadership under pressure, or organizational change, Bill de la Cruz’s tools and frameworks are designed to create enduring movement.
Keynote & Workshop Topics
• Thriving Through Conflict: Transforming tension into trust and growth • Finding the Origination Point: Uncovering internal root causes of bias, judgment & limiting beliefs
• Flipping Failure: From imposter phenomenon to resilient, authentic leadership
• Bias Awareness & Identity-Based Dynamics: Deconstructing not just incidents, and also deconstructing and shifting narratives
• Relational Leadership & Culture Change: Building heart-centered belonging, psychological safety, and relational accountability in teams Credentials at a Glance
• Founder, DeLaCruz Leadership Solutions – 20+ years in leadership development and conflict transformation.
• Author of Finding the Origination Point: Understanding Our Biases to Create a More Peaceful World and Flipping Failure: A Blueprint for Self-Growth and Transformation.
• Host of The Origination Point podcast, where real stories meet actionable growth.
• Served thousands of leaders and change-makers across K-12, higher education, healthcare, public safety and corporate arenas.
Welcome Note
If you’re preparing for a leadership summit, retreat, strategic planning session, or a culture-shift initiative and you want your people to leave with both inspiration and application, let’s talk about how Bill de la Cruz can be your keynote and workshop catalyst.


