EXPERT ON:
◉Sales & Persuasion
◉Faith in Action
◉Goal Setting & Achievement
◉Motivation & Mindset
◉Entrepreneurship & Innovation
EXPERIENCE:
◉ AI-Era Business & Sales Strategist: Business strategist, executive coach, and author of The Art of Business Development in the Age of AI, Eddie equips leaders and sales teams with modern frameworks to drive sustainable growth, sharpen execution, and integrate AI as a real productivity and revenue accelerator—not a buzzword.
◉ Proven Operator Turned Advisor: From starting on the Sears sales floor to becoming Group CEO of BAMA GROUP, Eddie brings lived, real-world credibility. His philosophy is built on systems, skills, and disciplined execution—helping organizations translate strategy into measurable, repeatable results.
◉ Practical, High-Energy Practitioner: Not a motivational speaker, but a hands-on operator, Eddie delivers clear playbooks audiences can apply immediately. His sessions blend mindset, process, performance, and accountability—leaving teams equipped to act, not just inspired.
Adnan “Eddie” Bin-Mahfouz is a business strategist, executive coach, sales-performance expert, and author of The Art of Business Development in the Age of AI, a practical guide redefining modern sales and growth in an AI-driven world. He understands what drives real, lasting change—because he has lived it. Eddie’s journey began on the sales floor at Sears in 1993. Through discipline, curiosity, and a relentless focus on fundamentals, he rose through leadership ranks to become Group CEO of BAMA GROUP in 2014.
That progression shaped his core philosophy: sustainable growth is built through systems, skills, and execution—not motivation alone. Since 2009, Eddie has dedicated his career to business coaching and sales training, helping organizations and individuals unlock potential, sharpen execution, and scale with purpose.
His work bridges mindset, process, and performance—turning strategy into measurable outcomes while integrating AI as a productivity and revenue accelerator. Whether strengthening teams, accelerating revenue, or developing leaders, Eddie delivers clarity, accountability, and action with a focus on long-term results. TBSPRO1 represents the evolution of that mission.
2013: Founded as ABM Training & Consultancy, focused on sales and leadership development 2018: Expanded into startup and growth consulting under Halal Investment 2025: Elevated into a fully integrated platform offering HR recurring services and onboarding, financial advisory, marketing, website development, and growth consulting Today, Total Business Solution PRO1 (TBSPRO1) serves as a comprehensive growth partner—aligning people, processes, and performance under one strategic framework. Eddie is not a motivational speaker. He is a high-energy practitioner who equips audiences with clear frameworks, modern tools, and a playbook they can apply immediately.
FUNDAMENTALS OF PERSONAL AND PROFESSIONAL GROWTH.
This high-energy, interactive keynote is designed to ignite mindset, sharpen self-awareness, and activate growth—both personally and professionally. Participants are challenged to break through limiting beliefs, reconnect with purpose, and align daily actions with meaningful goals.
Through engaging stories, practical frameworks, and real-world applications, this session provides a clear, actionable path for growth—empowering individuals to take ownership of their development, elevate performance, and create sustainable success inside and outside the workplace.
Perfect for for-profit and non-profit organizations seeking to inspire momentum, accountability, and long-term impact.
