Jacob Lawson, known to audiences as Mr. Extraordinary, is a best-selling author, international motivational speaker, blue-collar businessman, and multi company entrepreneur who has spent more than two decades building real companies from the ground up. As the founder of Extraordinary Flooring Louisiana’s leading epoxy coating and polished concrete specialist—Jacob transformed a trade into a powerhouse operation generating millions in annual revenue through discipline, leadership, and relentless execution. His journey from grinding it out in the field to building structured, system-driven businesses fuels his message: extraordinary isn’t a talent—it’s a standard.

Blending grit with strategy, Jacob speaks to entrepreneurs, leaders, and high performers who refuse to settle for ordinary. His work spans authorship, business coaching, mentorship programs, distributorship expansion, and franchise development—each rooted in the same core belief: self-leadership changes everything. Known for his direct, no-excuses delivery, Jacob doesn’t motivate from theory—he teaches from scars, wins, and hard-earned experience. Whether on stage, in boardrooms, or coaching rising entrepreneurs, Mr. Extraordinary challenges people to raise their standards, take ownership, and build lives and businesses that command respect.