Jay Bradley | Speaker, Sales Architect & Culture Builder

Jay Bradley is a high-energy speaker and business strategist who works with organizations built on one undeniable truth: sales teams drive everything. From roofing and restoration to service-based and commission-heavy companies, Jay specializes in helping leaders build sales organizations that don’t just perform, but sustain.

Jay’s work lives at the intersection of mindset, behavior, and execution. His signature ABS Strategy (Attitude → Belief → Skill) helps companies hire the right people, develop them faster, and create accountability without killing culture. Instead of chasing “perfect resumes,” Jay teaches leaders how to spot winning attitudes, install belief, and then sharpen skill, in that order.

Known for his candid, relatable delivery, Jay is also the creator of the “Trick The Idiot” framework, a practical and memorable approach to overcoming self-sabotage, procrastination, and fear. Rather than preaching motivation, Jay shows teams how to outthink the internal resistance that stops execution, replacing excuses with momentum.

To strengthen communication and reduce friction inside fast-moving teams, Jay guides companies through the LIFE Test, a powerful personality framework that identifies how people think, communicate, and make decisions in under 15 minutes. The result: better hires, stronger leaders, clearer expectations, and fewer costly misunderstandings.

Jay doesn’t speak in theory. He speaks in systems, stories, and strategies that work in the real world. His sessions are engaging, direct, and built for action, leaving teams with language they can use immediately and leaders with tools they can implement the same week.

When Jay takes the stage, audiences don’t just feel inspired.
They leave aligned, focused, and ready to execute.