Michael Barnett, best-selling author of Customer Relationship Imprinting, is a dynamic force for customer experience transformations. Known for his compelling storytelling, humor, and unforgettable ‘Imprinting’ service concepts, Michael is a highly sought-after speaker and trainer. His passion for reshaping how organizations connect with customers is contagious—renewing belief in the power of exceptional service.

From healthcare to Harley-Davidson, Michael has empowered organizations to unlock their service potential by helping them understand and implement the 6 service practices found in every business known for exceptional service. These practices form the bedrock of Michael’s presentations and impact organization’s looking to improve the customer service or patient experiences. Michael defines ‘Imprinting®’ as, “hyper-customer loyalty,” and is achieved by seamlessly aligning an organization’s identity, purpose, and mission with its service strategies.

Michael’s presentations help to address these service issues:
• Low employee motivation, engagement, & ‘quiet quitting.’
• The lack of time and resources dedicated to service training
• ‘Service Fog:’ A lack of clear service direction and strategy that customer-facing team members can understand and follow.
• The frequency of upset, dissatisfaction, or lack of customer loyalty
• The amount of HR time dedicated to service-related issues
• Finding solutions to handle the people, processes, & policies that are impacting service excellence
• Ineffective service training
• Ongoing service deficiencies nare ot being addressed
• Challenging brand/service reputation repercussions

Imprinting Testimonials

Costco “Customer relationship Imprinting provides a unique perspective on how to empower your workforce.”

Loma Linda University Medical Center, “Michael and his team deliver! We have been blown away at all they have done to help us exceed patient expectations.”

Harley Davidson “Michael has helped us unlock our potential with customers!”

Carl’s Jr. Franchisee of the year and #1 ranked Carl’s Jr. in the U.S.
“Michael understands the needs/wants of today’s consumer. This unique approach to customer service will increase sales and profit at any business!”

What Can Your Team Expect?
• Challenging Insights: Break free from conventional thinking and embrace innovative customer service strategies.
• Real-World Applications: Give your service A.R.M.S. (Actionable, Repeatable, Measurable, and Scalable service solutions)
• Empowered Team Members: Inspire your staff to create authentic connections that resonate with customers and drive loyalty.
• Cohesive Strategies: Discover the Six-Sided Service model, a proven framework that enhances customer attraction, acquisition, and retention.
• Transformational Results: Experience the profound impact of a customer-centric culture on both your clientele and organizational morale.

When you choose to have Michael speak at your next event, training day, retreat, or conference, you’re not just booking a speaker; you’re inviting transformation. Michael will help motivate and empower your team to attract, acquire, and retain more customers that fiercely follow and become brand advocates for your organization.

Let’s take your service experience to the next level and empower your audience to unlock their full potential. The journey to exceptional service begins with a single step—let’s connect today!