Dr. Pamela Buchanan, MD—known professionally as Dr. B Strong—is a board-certified emergency physician, TEDx speaker, and nationally recognized expert on stress, burnout, and purpose-driven performance. With over 20 years on the front lines of emergency medicine, Dr. Buchanan has treated thousands of patients at their most critical moments—and has seen firsthand how unmanaged stress, toxic work cultures, and chronic overwork quietly destroy health, careers, and lives.

During the COVID-19 pandemic, Dr. Buchanan worked 80+ hour weeks, experienced severe burnout, depression, and suicidal ideation, and lost a physician colleague to suicide. That experience became her turning point—and the foundation of her work today.

Through her signature frameworks—Purpose Is the Prescription™, The Oxygen Mask Principle™, and Emotional Flatline Recovery™—Dr. Buchanan teaches high-achieving professionals how to turn stress into strategy, burnout into boundaries, and purpose into sustainable performance. Her work blends medical science, neuroscience, leadership strategy, and lived experience to deliver practical, actionable solutions that improve well-being while protecting productivity and retention.

Dr. Buchanan is the founder of Strong Medicine™, a platform dedicated to helping professionals—especially women and healthcare leaders—build healthier, more fulfilling careers without self-destruction. She speaks to corporations, healthcare organizations, associations, universities, and leadership teams on burnout prevention, stress management, purpose-driven leadership, and workforce sustainability.

Her audiences consistently describe her as real, powerful, and unforgettable—combining straight talk with compassion, data with storytelling, and urgency with hope.

Signature message:
Stress is the signal. Purpose is the prescription. Healing is the result.