Patrika Alis Cheston is an entrepreneur, keynote speaker, and founder of Roundology, a storytelling-driven brand studio that helps founders and organizations turn complex ideas into clear, compelling narratives that drive connection and growth. Her work focuses on the intersection of founder storytelling, brand differentiation, and customer experience, helping leaders stand out in crowded markets by leading with clarity and authenticity.

With experience across technology, tourism, and live events, Patrika has spoken throughout the U.S. and internationally to thousands on topics such as “Not-So-Sexy Marketing: Creative Campaigns for Complex or Cliché Products” and “Why Customer Experience Should Be Your Go-To Marketing Strategy.” Her keynotes challenge audiences to rethink how stories shape trust, relevance, and long-term success, instead of solely focusing on marketing outcomes.

Through Roundology, Patrika partners with founders and executive teams to articulate what makes their organizations distinct, align internal vision with external messaging, and translate story into strategy across marketing, brand, and experience design. Her approach blends strategic rigor with real-world execution, making her insights immediately actionable for leadership teams and growth-focused organizations.

Patrika holds certifications from the Global Sustainable Tourism Council and multiple marketing organizations. She is also the host of the podcast Destination: Journey, which explores storytelling, creativity, and responsible travel. Outside of her professional work, Patrika is an avid road-tripper and content creator who brings a lived, human perspective to the stories she tells on stage.