Patrika Alis Cheston is an innovative entrepreneur with expertise in marketing for the tech, tourism and events industries. She has spoken in the US and internationally to thousands on memorable topics including “Not-So-Sexy Marketing: Creative Campaigns for Complex or Cliche Products,” and “Why Customer Experience Should Be Your Go-To Marketing Strategy.” She works with international startups and tourism boards to create memorable experiences, and enjoys sharing the insights gained with audiences. She holds certifications from the Global Sustainable Tourism Council, along with a variety of marketing certifications. Patrika has recently relaunched her podcast, Destination: Journey, which focuses on creative, responsible travel for a variety of budgets.

Patrika takes pride in her creative strategies and believes in empowering organizations to think outside of traditional marketing methodologies, whether it be finding a way to attract attendees to an event or helping local businesses attract conscious travelers. Aside from daily work, Patrika is an avid road-tripper and content creator that enjoys detailing her adventures on Instagram.