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Randy Chaffee

EXPERT ON:

◉ Motivation & Mindset
◉ Sales & Persuasion
◉ Branding & Relationship Marketing
◉ Digital Visibility & Hybrid Selling
◉ Leadership Development
◉ Entrepreneurship & Innovation
◉ Communication & Connection Strategies
◉ Building Strong Customer Relationships

EXPERIENCE:

◉ Over 40 years of leadership in the metal roofing, post-frame, and building materials industries
◉ Founder and owner of Source One Marketing, LLC, representing top-tier manufacturers
◉ Host of BuildingWins.LIVE and Let’s Chat with Randy Chaffee on YouTube
◉ Author of Asphalt and Algorithms: A Road Warrior’s Playbook for Winning in Sales
◉ Experienced keynote speaker, emcee, and media personality in national industry events
◉ Proven track record of helping sales professionals adapt to hybrid markets and digital tools
◉ Mentor and consultant guiding businesses to strengthen brand presence and long-term relationships
◉ Advocate for combining traditional selling principles with modern technology to stay relevant and impactful

About Randy Chaffee

Randy L. Chaffee aka #HybridRoadWarriorRandy , #1 Amazon Best Selling Author of Asphalt and Algorithms, has built a four-decade career as a trusted voice in the metal roofing, post-frame, and metal building industry. As owner of Source One Marketing, LLC, he represents leading manufacturers while helping build brands, strengthen relationships, and deliver real value.

Beyond his work on the road, Randy is the host of BuildingWins.LIVE, a weekly vlogcast and podcast where he connects with top minds in the building materials space, along with recognized leaders from business and beyond. On his YouTube channel, Let’s Chat with Randy Chaffee, he dives into the products, events, manufacturers, and trends shaping today’s industry.

Randy is also a speaker, emcee, and writer who knows how to engage an audience on stage, on camera, or across the table from a customer. His book, Asphalt and Algorithms: A Road Warrior’s Playbook for Winning in Sales, captures the lessons of blending old-school grit with new-school tools, giving today’s sales professionals a proven blueprint to adapt and thrive.

Known as a true Brand Ambassador, Randy fuses the brands he represents with his own authentic style trusted, approachable, and always engaging. He’s mastered the balance of traditional relationship selling and modern digital visibility to earn the moniker #HybridRoadWarriorRandy. Through video, podcasting, social media, and speaking, he shows professionals how to use Force Multipliers to amplify their impact and win in today’s hybrid marketplace.

When he’s not on the road or behind the mic, Randy is writing, creating content, and sharing insights to help others in and beyond the building industry grow and succeed. His philosophy is simple: take the best of old-school relationship building and supercharge it with the modern tools that keep you relevant.

Want to connect? You won’t have to look far, he’s right where the action is.

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