Founder & CEO, Strategy Simple Author | Growth Strategist | AI & Intent Marketing Expert

Rob Trube is a growth strategist, AI implementation advisor, and the Founder & CEO of Strategy Simple, a data-driven advisory firm helping companies accelerate revenue through smarter go-to-market strategy, intent-based lead generation, and AI-powered automation.

Rob has built and exited multiple companies, including two successful exits, and was part of the executive leadership team of a high-growth “Unicorn” that scaled from $125 million to over $1 billion in just three years. His work sits at the intersection of strategy, data, and execution—helping leaders move from potential to measurable profit.

He is the author of several business books including:

• ADAPT: From Potential to Profit
• The FASTER Prompt Formula
• Strategy Codex
• The Simple Focus Plan
• Prioritize to Maximize

Across his writing and speaking, Rob breaks down complex topics like Artificial Intelligence, go-to-market execution, lead generation, and strategic planning into clear, practical frameworks executives can immediately apply.

Rob is known for delivering high-energy, no-fluff presentations grounded in real-world experience. He speaks to CEOs, founders, sales leaders, and marketing teams about:

• Turning AI from theory into revenue
• Identifying high-intent buyers before competitors
• Building scalable GTM systems
• Aligning sales, marketing, and data for predictable growth
• Avoiding common strategic mistakes that stall scaling companies

Whether addressing enterprise leadership teams, professional associations, or high-growth startups, Rob combines practical insight with proven frameworks to help organizations accelerate revenue without adding unnecessary complexity.

Based in Detroit, Rob works nationally with B2B and B2C companies seeking sustainable, data-driven growth.