Rusty Calloway is the founder and president of 5E Leadership, a consulting practice dedicated to developing managers into the kind of leaders everyone wants to follow. With over 30 years of experience in executive leadership, sales, and team development—spanning industry leaders like La-Z-Boy, Dimplex, Simmons, and Havertys—Rusty brings a rare blend of real-world business acumen, servant leadership, and neuroscience-based coaching to every stage, classroom, and boardroom he enters.

Rusty’s 5E Leadership Framework—Engage, Empathy, Equip, Empower, and Encourage—has become the backbone of his leadership coaching and team development model. Anchored in his faith and informed by decades of learning, his coaching method equips leaders to build trust, foster connection, and unlock the full potential of their people.

A Certified Partner with the Trust Edge Leadership Institute, a Certified Brain Coach, and a Herrmann Whole Brain Thinking Certified Practitioner, Rusty weaves together the latest insights in cognitive behavior, psychological safety, and team trust with timeless leadership values like character, courage, and curiosity.

His personal mission is simple but powerful: to equip, empower, and inspire others to become the best version of themselves. And the guiding mantra behind everything he does: Think Beyond Self.

Rusty lives in Alabama with his wife Patty. They are active members of Church of the Highlands and serve in various ways in & out of the church walls. A leader within the Outreach Ministry of the campus he attends, allows him to carry on the legacy of his son Jaryd and the way he served others during his time here on earth. He’s also “G” to his grandson Lan, a rising athlete and the joy of his life.