Urvashi Batra is the Co-Founder and CEO of Prioriwise, an AI-powered Customer Success Engine that helps MSPs and IT service providers turn fragmented service data into clear client impact. With 25+ years of experience across enterprise consulting, professional services, and analytics, she has led complex, customer-facing transformation programs that connect technology delivery to measurable business outcomes protecting renewals, driving expansion, and improving margins/EBITDA. She is known for translating technical complexity into executive-ready narratives that build trust and accelerate decisions.

A human-centered AI leader and speaker, Urvashi champions practical, responsible adoption of AI that elevates human judgment rather than replacing it. She brings a global perspective (born in India, raised in Canada, based in the Boston area) and a rare blend of technical and business training, with a Systems Design Engineering background and an MBA from Babson. Urvashi frequently engages with the Boston innovation ecosystem through workshops, mentorship, and community leadership, and she speaks on turning AI into outcomes surfacing hidden value in operational data to strengthen customer relationships and sustainable growth.