Urvashi Batra is the Co-Founder and CEO of Prioriwise, an AI-powered Customer Success Engine helping MSPs and IT service providers turn fragmented service data into clear client impact. An AI Strategy and Digital Transformation leader, she is architecting the next wave of AI transformation for service organizations by bridging the gap between raw operational data and executive-ready narratives that strengthen trust, protect renewals, uncover expansion opportunities, and improve margins/EBITDA.

With more than 25 years of experience spanning enterprise consulting, professional services, analytics, and systems design, Urvashi has led complex, customer-facing transformation programs that connect technology delivery to measurable business outcomes. She is known for translating technical complexity into predictive business insight, helping leaders make faster, smarter decisions with confidence.

A pioneer in Human-Centered AI, Urvashi champions practical and responsible AI adoption that elevates human judgment rather than replacing it. She brings a global perspective, born in India, raised in Canada, and now based in the Boston area, along with a rare blend of technical and business expertise through her Systems Design Engineering background and MBA from Babson College.

Beyond her work at Prioriwise, Urvashi is deeply engaged in the Boston innovation ecosystem through teaching, mentorship, and community leadership. She speaks at Northeastern University, serves as a Teaching Fellow at Harvard, and sits on the advisory committee for Wentworth Institute of Technology. She is also a member of the advisory council for AI-Powered Women, which hosts its annual conference at MIT, and serves on the Board of Rootless Social, a thriving community for creators and founders.

Through her work across business, education, and innovation, Urvashi equips audiences to understand how AI can surface hidden value, strengthen customer relationships, and drive sustainable growth. She has also been featured on several podcasts discussing AI, leadership, and the future of work, while maintaining a strong focus on community impact.