Zena Krogedal is a refugee-turned-entrepreneur, commercial real estate professional, and ministry leader who equips leaders to move beyond success into lives of purpose, alignment, and lasting impact.

After fleeing Vietnam in 1975, Zena rebuilt her life in America—carrying with her a deep understanding that freedom and opportunity are never accidental. What began as a story of survival became a life defined by resilience, faith, and intentional growth.

Following a 29-year career in healthcare, Zena transitioned into entrepreneurship and real estate investment sales, where she now serves business owners, investors, and leaders in building both financial strength and generational legacy—while also actively supporting and advocating for military members, veterans, and their families.

As a speaker, Zena is known for delivering powerful, story-driven messages that connect deeply across diverse audiences. She bridges faith and the marketplace, challenging leaders to move from passive belief to intentional impact—equipping them to discover their God-given assignment and apply it with clarity in their leadership, business, and everyday influence.

Zena’s message is rooted in transformation: helping individuals turn adversity into purpose, align success with meaning, and build lives that create lasting impact far beyond results.

As a speaker, Zena is known for bridging faith and the marketplace—helping audiences discover their God-given assignment and apply it in their leadership, business, and everyday influence. Her message challenges leaders to move from passive belief to intentional impact, transforming how they live, lead, and build.

Zena’s work is rooted in helping others turn adversity into purpose, align success with meaning, and build a legacy that lasts far beyond results.