
Teaching teams how to build trust, close more sales, and create remarkable customer experiences.
Allan Langer is a best-selling author, international speaker, and founder of The 7 Secrets Sales Academy, where he helps organizations improve sales performance by mastering the human side of selling. Known for his engaging, high-energy presentations and practical, no-pressure approach, Allan has worked with sales teams, leaders, and organizations across North America to increase revenue, improve customer experiences, and create lasting behavioral change.
Unlike many speakers who focus on theory, Allan delivers real-world strategies audiences can apply immediately. His expertise spans sales psychology, emotional intelligence, body language, communication, customer experience, leadership, and the neuroscience behind why people buy. Attendees leave his sessions energized, inspired, and equipped with actionable tools they can use the very next day.
Whether speaking to executives, sales professionals, business owners, or customer-facing teams, Allan has a unique ability to make complex concepts simple, relatable, and memorable. His presentations are filled with stories, humor, audience interaction, and practical takeaways that keep attendees engaged from beginning to end.
If you're looking for a speaker who can both entertain and educate while delivering measurable value to your audience, Allan Langer brings the perfect combination of expertise, energy, and real-world experience to your event.
“Allan should be a mandatory teacher for all sales people…what a different and wonderful world it would be if that were the case.”
– CHARLENE SILVIA, Top Sales Consultant, Isaksen Solar
"Last year, through March, we had just over $500k in sales. This year, after attending and experiencing Allan’s amazing hybrid training program that he specifically designed for us, we have close to tripled our numbers to $1.3 million in the same time period. His training and coaching are pure gold."
"Allan should be a mandatory teacher for all sales people…what a different and wonderful world it would be if that were the case."
"Allan came to speak with our sales team of about 40 reps, and I have to say, he exceeded all expectations as his talks were truly insightful, inspirational, and packed with actionable takeaways. My team was left energized and eager to learn more. As a result, we’re partnering with Allan to overhaul, update, and modernize our existing sales methodology. We’re excited to see the results! Allan has my highest recommendation. He’s a true pro and can help any company improve their sales. Hire him!"
"Allan’s keynote session and workshop were the highlights of our National Sales Leadership Collaboration meeting. We have received unanimously positive feedback from attendees and the requests for follow up training and related resources continue to roll in. Thank you, Allan, for your energy, approachability, and the tremendous value that you brought to our field leaders this month. You are an excellent partner, and we look forward to continuing our relationship going forward."
"Allan was our keynote speaker at our National Dealer’s Meeting (Gutter Helmet and Sunesta Awnings) and then did brand-specific training break out sessions the next day. He was, without exaggeration, the highlight of the event. He was engaged with each brand, understanding the challenges each product faced and focused his message to really impact his audience. Our dealers left not just with a bunch of “rah-rah and ah-ha moments” but with encouragement and a roadmap of action items that they could implement in their business the very next day. Allan simplifies the sales process by bringing relatable human elements to the conversation which develops trust, empathy and ultimately a positive customer experience. Allan was highly recommended to us to provide impactful sales training to our dealers and boy did he deliver! We also purchased his book for each dealer and he was gracious to sign it for all of them. I look forward to working with Al again in the future, and if you need a speaker for your sales event, your search should stop right here."
"Allan spoke at our quarterly meeting in front of our entire company. Installers, salespeople, admin and marketers, who all thoroughly enjoyed his excellent talk and presentation. His workshop was on the art of understanding body language in sales and customer service. Allan managed to keep the entire group engaged (not an easy task) with interesting stories, slides and by asking for some volunteers from the crowd. He kept it fun and informative. On our daily morning huddles (the entire team attends) we have refreshed his content numerous times. I would strongly recommend Allan to anyone (and I already have!). We were glad we invited him and would recommend him to any company that deals with and sells to the public."