
Helping leaders ask better questions, build trust, and shorten the path from conversation to commitment.
Oscar Subirats is an international keynote speaker, Amazon bestselling author, and creator of the Ask, Don't Tell® Framework, a proven methodology that helps organizations build trust, influence decisions, strengthen leadership, and shorten the path from conversation to commitment. His work equips leaders and professionals with practical human skills to communicate more effectively, build trust, influence decisions, and drive lasting organizational impact.
For more than 25 years, Oscar has helped organizations transform the way their people communicate, lead, influence, and build trust. His core belief is simple: professionals don't struggle because they lack knowledge—they struggle because they were never taught how to turn that knowledge into influence.
Drawing from decades of experience building companies, leading organizations, advising business owners, and training professionals, Oscar challenges the traditional approach to communication. Instead of telling more, explaining more, or pushing harder, he teaches audiences how to ask better questions that uncover what truly matters. The result is stronger relationships, greater trust, more meaningful conversations, and better business outcomes.
Oscar is the author of the Amazon bestselling book Closing Intelligence and host of the Ask, Don't Tell Podcast. His engaging, high-energy keynotes combine memorable stories with practical tools that audiences can immediately apply—whether they're leading teams, developing business, improving customer relationships, strengthening teamwork, making better decisions, navigating organizational change, or influencing meaningful outcomes.
Fully bilingual in English and Spanish and with extensive international business experience, Oscar brings a global perspective to every audience. Organizations use the Ask, Don't Tell® Framework to develop the human skills that strengthen leadership, improve communication, increase sales effectiveness, develop stronger teams, accelerate business growth, build stronger customer relationships, influence better decisions, and help professionals lead with greater confidence, authenticity, and trust.
Audiences leave Oscar's presentations with practical tools they can use immediately and one lasting insight: great influence doesn't come from having all the right answers—it comes from asking better questions.
"“Years ago, I met Oscar Subirats and was impressed by his sales technique and his incredible ability to connect with people. By applying even a fraction of what he teaches you, your life can change.”"
"“Oscar communicates in a way that makes you want to do business with him. If you are looking for a framework that will teach you how to create fruitful relationships in life and business, this is a masterpiece.”"
"“Hard work and talent are not always the answer. It’s having an actual process that makes it possible to consistently perform. Having met Oscar decades ago in my MBA years, I am excited that he is teaching others his structure to connect and get things done. Nothing happens in business if people in all levels of an organization can’t get others to take action.”"