Tory R Zweigle

Serial Entrepreneur | Inventor | Author | Business Consultant | Designer | Manufacturer

Tory R. Zweigle is a serial entrepreneur, inventor, author, and business consultant with more than 55 years of experience building, operating, and transforming businesses across a wide range of industries. Having started 110 businesses from concept to profitability and consulted for more than 300 others, Tory brings an extraordinary depth of real-world business knowledge, creativity, and practical experience to every venture.

Tory's entrepreneurial journey began at just 11 years old, selling avocados from his family's California orchard. Since then, he has built businesses in industries including manufacturing, real estate development, automotive, hospitality, restaurants, construction, publishing, fine art, and product invention. His experience spans everything from custom car shops and luxury hotels to manufacturing facilities and innovative product development.

As the inventor of the modern waterwall, Tory helped establish an entirely new industry. With more than 32 years of experience in liquid walls, he founded Acquawerks, which was later sold to international buyers, and currently serves as CEO of Art of Liquid. His global manufacturing experience includes production relationships in the United States, China, India, Vietnam, and Mexico.

Tory is also the author of The Art and Soul of Common Sense in Business and Wantrepreneur vs. Entrepreneur, an 84-chapter exploration of what it takes to build and operate a successful business. Additionally, he founded Jewel Luxury Lifestyles, a luxury lifestyle publication featuring more than 320 pages of content.

What sets Tory apart is his belief that creativity, common sense, and strong business fundamentals are the foundation of lasting success. Rather than assuming that more money will solve a struggling business's problems, Tory focuses on identifying weaknesses in its structure, operations, and overall strategy. His consulting philosophy is grounded in decades of hands-on experience rather than textbook theories.

As a business speaker and consultant, Tory shares valuable insights on entrepreneurship, innovation, creative problem-solving, business development, and adapting to constantly changing markets. His unconventional approach challenges business owners and aspiring entrepreneurs to think differently, recognize opportunities others overlook, and build businesses designed for long-term success.

Beyond business, Tory is an accomplished designer, custom car and motorcycle builder, and fine artist whose artwork and sculptures have sold worldwide. His passion for creativity influences everything he does, from designing products and businesses to developing innovative concepts across multiple industries.

With a lifetime dedicated to entrepreneurship, Tory brings a unique perspective shaped by both successes and challenges. His message is straightforward: Building a successful business requires more than ambition and financial resources. It takes creativity, practical thinking, adaptability, and the willingness to turn ideas into action.

"Creativity is the key to every successful business."

For Tory R. Zweigle, business isn't simply a career. It's a lifelong passion.